What do the Five-year-old-children eat every day?

Long Xiufu (elder brother) and Long Yi (young sister) live in Songtao County, a remote area in Guizhou Province of Southwest China. Their parents have gone to big cities to find works and their grandma has to work in the field. So, they had to cook for themselves. Some leftover fried potato from last night, boiled with some water, would be what they eat.

Potato, rice and soup can fill up their stomach, but the nutrients needs of their growing bodies are far from being met. Long Xiufu, the elder brother, is five years old now but is not yet 1 meter tall. He said his dream is to go to school.

The age of 5 is a critical point in child’s growth that affects a lifetime

Every year, there are 3.1 million children globally who cannot live to the age of 5 because of malnutrition. The age of 5 is a critical point in child’s growth that affects a lifetime. If children do not receive sufficient nutrients during this period of time, their brains and bodies will not develop properly and will be irreversibly and severely damaged.

In China, about 10 million children under five live just like Long Xiufu and his sister and are suffering from physical thinness, shortness and weakness due to economic reasons, family poverty and lack of nutrition awareness. Nutrition poverty deprived them of the fair opportunities to thrive when their lives have barely just begun.

In 2015, Amway Charity Foundation (ACF) partnered with China Development Research Foundation (CDRF) and China Child and Teenagers’ Fund to co-sponsor the “Power of 5 - Preschool Children’s Nutrition Improvement Project” to help three- to five-year-old children living in poor areas of China gain access to the necessary nutritional support via systematically-established nutritional improvement solutions with the aim to fuel the healthy growth of children.

From 2016 to the end of 2020, the "Power of 5" project has been implemented in 833 village kindergartens in 24 counties of 11 provinces, including Xinjiang, Qinghai, Gansu, Shaanxi, Shanxi, Hunan, Hebei, Sichuan, Jiangxi, Yunnan and Guangxi, bringing continuous nutrition improvement support to 69,227 pre-school children. The project has benefited more than 90,000 children, distributed more than 35 million Little Bits chewable nutrition tablets, and carried out 20,000 class hours of nutrition education courses.

The "Power of 5" project expenses have been covered by the Amway Charity Foundation and China Child and Teenagers’ Fund, with a total expenditure of 72.23 million yuan to date.

How will the donation fund be used?

The donation of 700 yuan can provide 1 year of comprehensive nutrition support for a child aged 3-5 in poverty-stricken areas of central and western China;

The donation of 60,000 yuan can provide 3 years of comprehensive nutrition support for a kindergarten (about 30 children) in poverty-stricken areas of central and western China;

All donations will be 100% used for rural kindergartens in contiguous poverty-stricken areas in central and western China.

The use direction of funds is as follows:

1Provide 1 tablet of child nutrition supplement a day that contains 17 nutrition substances needed for child growth.

2Provide professional nutrition and health training to kindergarten teachers, including teaching materials.

3Evaluate growth indicators and facilitate healthy growth of children.

(Scan with WeChat and use WeChat Pay to complete the donation)

About Amway Charity Foundation

Amway Charity Foundation (ACF) is a non-public foundation established with a startup capital of RMB 100 million from Amway (China) Co., Ltd. Over the 9 years since its establishment, ACF has carried out the “Spring Sprout Nutrition Project”, “Power of 5 - Preschool Children’s Nutrition Improvement Project”, “Sunshine Project” and many other charity projects, and have helped and supported over 3 million children